Read what our customers think about FOCALISE 

About Us

focalise – pronunciation: 'fO-k&-"lIz - verb – to bring into focus or alignment; to converge or cause to converge; of ideas or emotions

  • Do you ever worry that buying glasses from your optician may not be the best deal for you?
  • Have you wondered why your glasses cost more than your state-of-the-art washing machine?
  • Is shopping convenience important to you?
  • Do you dislike the pressure of choosing glasses in store?
  • Do you often make compromises on your choice of glasses because of cost?
  • Do you like brand name frames at brand outlet prices?
  • Would you like a spare pair of glasses, but don't think you can stretch your budget?

If you answered "Yes!" to any of the above then you've come to the right place.

We discovered a big secret about the true cost of glasses that will SAVE YOU MONEY! Read on.

Conventional wisdom says - get your eyes tested by an optician then pick a pair of frames from their store.

But what if there was a better way to buy your glasses - covenient, low priced and the same quality you'd expect in stores. There is. Buy them online with us.

Conventional wisdom also says - glasses are complex to manufacture and it's fair that they come with a high price tag.

Did you ever get the feeling it might not be fair? Well, we found out a secret about the true cost of eyewear -

The average cost of frames in Australia is around $20.

The average cost of lenses in Australia is around $10.

Yet the avearge cost of a complete pair of glasses in Australia is over $300.

Do you think that's fair?

Remember we are using the same suppliers who supply the rest of the optical industry. Same quality, low price.

Does that start to change your view about how you buy glasses?

Things you should know:
  • Quality prescription glasses are inexpensive to manufacture
  • The major Australian glasses retailers are not open about their pricing
  • The major Australian glasses retailers operate in a $1 billion plus industry where there’s little price competition
  • Luxottica, an Italian company, owns OPSM, Budget Eyewear, Kay’s Optical, Precision Eyewear, Sunglass Hut and Laubman & Pank and dominates over 40% of the market
  • This means huge profits made in Australia go direct to Italy
  • The Australian glasses market needs shaking up
  • Someone needs to bring this issue into focus and change the views of people
  • And that’s what one small Australian-owned business aims to do

We’re passionate about Aussies getting a fair go and that’s just not happening at the moment when it comes to buying glasses. Because we’re just starting out, we’re pretty flexible about the way we’ll do things and we’re really hoping to get feedback – any kind (!) – from our customers.

We've started a blog as an interactive way of commenting about Focalise - we want to start conversations with our customers- please visit us at our focalise eyewear blog to learn more about us, the business and the story.

Or contact us through this website about anything and everything to do with Focalise.

Thanks for visiting Focalise.

Want to know more? See our Frequently Asked Questions page.